The leading, most alluring
and awaited Google Online Shopping Festival, which officially started on 10th of December 2014 was concluded on Friday i.e. on 12 December
2014 with an impeccable response. The initiative was taken by the Internet’s Search
Giant, in which the entire online shopping sites were brought under one
roof. This huge online fest was quite
similar to Black Sales of US which offered a huge money off as in GOSF.
GOSF has been a huge accomplishment
for the past couple of years, where retails have had a good sale price and consumers
are given the best mark down prices for online products varying across every
domains. Google iniated this GOSF in
2013 for 1 day. And as per their past expericne, Google confirmed that due to some technical issues which arose in
preceding year, they decided to keep this sale for 3 days.
Rajan Anandan, Managing
Director of Google India staets that, "The GOSF has beaten up the expectations
with the revert that we have had to GOSF". He adds that about 40% of the
users accessed via cell phone. loads of exclusive and sky-scraping price
products were booked and sold at the GOSF 2014. Amongst others, the highest sales belonged to categories like electronics, home, kitchen and lifestyle.
More than 500 houses were booked across the entire realty associates, whereas above
50 cars and 100 bikes were reserved.
"The sale, which was
scheduled till December 12, has seen sales of all kinds of online retailers
rush by up to ten times, whereas the same for renowned sellers like Amazon and
Flipkart are up to 100 per cent", Anandan said.
Anandan also adds that regardless
of heavy traffic, the consumer experience is impeccable and the sites are responding
well. In the first day of the GOSF, only Tata Housing real estate firms has spectated
10,000 bookings of flats, for which Internet Giant has betrothed with 450
dealers who are giving special concession on sell.