The leading, most alluring and awaited Google Online Shopping Festival, which officially started on 10th of December 2014 was concluded on Friday i.e. on 12 December 2014 with an impeccable response. The initiative was taken by the Internet’s Search Giant, in which the entire online shopping sites were brought under one roof. This huge online fest was quite similar to Black Sales of US which offered a huge money off as in GOSF.
GOSF has been a huge accomplishment for the past couple of years, where retails have had a good sale price and consumers are given the best mark down prices for online products varying across every domains. Google iniated this GOSF in 2013 for 1 day. And as per their past expericne, Google confirmed that due to some technical issues which arose in preceding year, they decided to keep this sale for 3 days.
Rajan Anandan, Managing Director of Google India staets that, "The GOSF has beaten up the expectations with the revert that we have had to GOSF". He adds that about 40% of the users accessed via cell phone. loads of exclusive and sky-scraping price products were booked and sold at the GOSF 2014. Amongst others, the highest sales belonged to categories like electronics, home, kitchen and lifestyle. More than 500 houses were booked across the entire realty associates, whereas above 50 cars and 100 bikes were reserved.
"The sale, which was scheduled till December 12, has seen sales of all kinds of online retailers rush by up to ten times, whereas the same for renowned sellers like Amazon and Flipkart are up to 100 per cent", Anandan said.
Anandan also adds that regardless of heavy traffic, the consumer experience is impeccable and the sites are responding well. In the first day of the GOSF, only Tata Housing real estate firms has spectated 10,000 bookings of flats, for which Internet Giant has betrothed with 450 dealers who are giving special concession on sell.